Grow Your Practice - Acupuncture Media Works Blog
A Simple 3-Step Patient Referral process
Getting patient referrals is one of the most effective ways to build a stable, consistent and successful practice for these three reasons: Getting patient referrals is one of the most effective ways to build a stable, consistent and successful practice for these three reasons:1) It’s practically free or comes at a very low cost2) Referral patients tend to be very loyal, repeat patients3) You build a practice of like-minded, committed patients Continue Reading Step 1:For every new patient you get, mail out a “New Patient Welcome Letter.” And in the letter include a gift certificate or call-to-action card.Step 2:When the...
Determine Your Practice’s Uniqueness
There’s a lot of competition these days. Not only with other acupuncturists, but chiropractors, physical therapists and massage therapists are also fighting for the same clients. Because of all the competition, it is important to stand out. You want patients to recognize you for the good you are doing, and choose you as their acupuncturist. If all things are equal between two practitioners the prospective patient might just pick the acupuncturist who’s just cheaper or closer to their location. If you refuse to stand out and you run the risk of losing patients that could otherwise have been yours. Every...
9 Strategies For A Slow Practice
I have always had a love/hate relationship with marketing my practice. Here’s why… In acupuncture school, we were never properly trained as marketers. Most of the acupuncturists I have coached over the years have had little if any training on patient attraction and retention - and these are both keys to a successful practice. In this blog post, I’ve listed out nine strategies any practitioner can do, and none of them require an MBA! Anybody can do them, and for low to no cost. Whether you are a new practitioner or a seasoned one, the following nine strategies can help...
Using Newsletters to Grow Your Practice
People often ask me …”What’s the best way to grow my practice?” While there are many, there is one tried and true way, patient reactivations. Here’s why it works... It’s a better investment to tap into the patients already familiar with you than to go out seeking new patients all of the time. You have already invested a lot of time, money and energy to get your patients, you might as well keep your name and clinic information fresh on their minds, and as often as you can! When you do this, patients will know where to turn in times...
Can acupuncture help me with problem X, Y, Z?
If you’d like more patients next month than you have right now, this message is for you. But I have to warn you, what I’m about to show you is going to require a different way of thinking if you want to make it work. FirstStop hoping for patients to just show up at your clinic. If you’ve ever tried it, you know it’s a depressing thing to do. Think about it, most likely you’ll just sit there hoping and praying for patients to show up - I call that "hope" marketing… Hoping patients show up… Hoping your schedule fills...