Grow Your Practice - Acupuncture Media Works Blog

Building trust with patients  is as important as the effectiveness of the treatment you offer.  A successful practice incorporates both of these elements. Many patients are skeptical about acupuncture and Traditional Chinese Medicine (TCM). They may receive conflicting or erroneous information about our medicine through the media or ill-informed and skeptical individuals. Patients may not know what to believe about acupuncture. They may have questions in their minds such as: Does it work? Is it a placebo? Do the needles hurt? Are the needles hitting nerves? etc… No wonder why it can be difficult at times to attract new patients into...

There’s a goldmine in your clinic. More than likely you have invested a lot of time and energy into getting your current patients. You probably even spend time thinking about all of the patients you don’t see anymore or have slipped through the cracks. And with good reason, those patients that have somehow fallen through the cracks are a goldmine.Why you may ask? It’s because they have already taken the initial step of coming to you and are already well acquainted with your practice. In turn, you have spent time getting to know them and building a relationship. It would...

Getting patient referrals is one of the most effective ways to build a stable, consistent and successful practice for these three reasons: It’s practically free or comes at a very low cost Patient referrals tend to be very loyal, repeat patients. You build a practice of like-minded, committed patients Watch the vide below to learn more about effective methods.   QUICK OVERVIEW Step 1:For every new patient you get, mail out a “new patient welcome letter”. And in the letter include a gift certificate or call-to-action card. Step 2:When the patient referral comes in for his or her appointment, send...

Practices are able to thrive because of added value.  Consumers do business to receive valuable services in exchange for their money. If your practice doesn't appear valuable then you won’t stand out among the thousands of other acupuncturists. If you want your practice to be successful you need to incorporate marketing tactics that get results. These five marketing strategies will teach you how to increase your added value and retain patients. 1) Top Customer ServiceAs with any business, acupuncture is no different in the fact that we are performing a service for the public. This means we need our customer...

Developing and defining your Unique Selling Proposition (USP) is important to growing your practice and attracting new patients.  Please download your FREE guide to help you get started developing and defining your USP. Download Now We're here to help. Let us know if you have any questions.