Does this sound familiar?
You’re at a networking event, you meet your neighborhood naturopath, fall in love with them and agree to refer patients to one another.
And, well...nothing happens.
Or you’re at a health talk, you do great, then decide to give out your business cards and literature at the end and of the course.
And, again, nothing happens!
But I’m here to show you one of the simplest marketing tools you can use to help you attract plenty of new patients, and bypass these problems before they happen.
I’ve been using something new, a technique that consistently attracts new patients, call-to-action cards!
Call-to-action cards are essentially business cards that get people to take action by either scheduling an appointment or joining you at a networking event you host. One idea is to host an Acupuncture Happy Hour, new prospects can try acupuncture for a low cost using the 20-20-2 Technique - 20 minutes, 20 dollars, two stress relieving points.
Call-to-action cards are one of the most important things you have to utilize to grow your practice; give opportunity to prospective patients to try acupuncture.
First off, let me ask you this… how hard is it for you to hand a business card to someone? If you’re like most acupuncturists, it’s probably the easiest form of marketing you’ll embrace at anytime.
It’s simple, someone shows an interest in what you do, and you hand them your business card.
But you’re probably missing out on the best marketing opportunity you can imagine.
If you went the traditional route, you probably printed a bunch of business cards with your name, clinic address and phone number on them. You may have these essentials on your card, but I bet there is something you are missing.
I’m thinking you probably don’t have a strong call-to-action on your business cards. Does your card invite people in to try acupuncture, get a free consultation or discounted treatment?
I’ve noticed a big problem. A lot of acupuncturists don’t have a strong call-to-action on their business cards. Below are a few of the call-to-action cards our customers have used to attract hundreds of patients over the years.
Call-to-action Cards that Work
Here's a low cost way to try Call-to-action cards, we've created 27+ designs with 4 call-to-actions (that work) to choose from.
Important: Our cards also include free personalization. Include your clinic name and address or any information you think is important.
Chrysanthemum -
Call-to-action Cards
500 Personalized Call-to-Action Cards for Acupuncturists Our Chrysanthemum Call-to-Action cards for Acupuncturists are designed to generate more referrals and attract new patients. Choose from 4 effective call-to-actions carefully written to attract more patients.
AcuQi -
Call-to-action Cards
500 Personalized Call-to-Action Cards for Acupuncturists Our Chrysanthemum Call-to-Action cards for Acupuncturists are designed to generate more referrals and attract new patients. Choose from 4 effective call-to-actions carefully written to attract more patients.
Balance Qi -
Call-to-action Cards
500 Personalized Call-to-Action Cards for Acupuncturists Our Chrysanthemum Call-to-Action cards for Acupuncturists are designed to generate more referrals and attract new patients. Choose from 4 effective call-to-actions carefully written to attract more patients.
How to attract more patients using call-to-action cards in combination with the 20-20-2 Technique
Combining call-to-action cards along with the 20-20-2 Technique, is by far, the easiest way to attract new patients to your practice.
Here’s a quick breakdown of how the 20-20-2 Technique works:
- Hand out your call-to-action cards to attract new prospects to your services
- Offer a 20-minute stress-reduction acupuncture session in your clinic
- Charge $20 for this session (sometimes I offer it for free, especially if I am at a health fair, networking event.)
- During the stress-reduction treatment, use two of the more powerful acupuncture points that have the capacity to transform stress and anxiety within minutes (Shen Men & Point Zero).
- Schedule your new prospect for a free consultation
It’s pretty simple in concept, but takes some work and consistency to see results!
The 20-20-2 Technique coupled with your call-to-action cards gives you the perfect opportunity to attract new patients. Check out our 20-20-2 technique program. It’s an online training, that provides you with all the tools to attract new patients into your practice.
Until next time,
Jeffrey Grossman, EAMP
“Call-to-action cards attract new people to your clinic. It's your job to convert them into first-time patients.”
