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The #1 Marketing Tool That Makes The Biggest Impact With New Patients
Have you ever wondered “what’s wrong with my marketing?”
You’re doing all the right things:
- posting on social media,
- publishing blog posts,
- sharing memes,
- liking and commenting,
- hosting talks,
- networking with professionals,
And yet, you’re not pulling in new and interested patients in the way you dreamed of. Is the world really seeing who you are?
You’re overwhelmed, confused, and lost. You don’t know what to do, who to ask for help or what the next step is.
Well, my friend, it sounds like you have a messaging problem.
I know because when I started my practice in 1998, I had no clue as to what a marketing message was, let alone how to create one.
When I opened my clinic, I assumed people would be lined up down the street.
I imagined that my schedule would be booked out months in advance - that wasn't even close to reality. :)
I imagined that people would be referring their family, friends and coworkers.
I imagined that everytime I did any sort of marketing, that I would be inundated with new patients.
But that was further than the truth.
It all changed for me when I changed my marketing message.
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What is a marketing message?
Your Marketing Message is how you communicate who you are, what you do, and what your offer is,
…in a way that resonates with your target audience and CONVERTS into paying patients that pay, stay and refer others.
Your marketing message is an often-overlooked part of your marketing plan, and it’s not your fault that you haven’t focused on it.
You’re a busy acupunctursit, and maybe you’re thinking “Not another thing I’ve got to do.”
I hear you. The good news is that with my easy messaging framework, you can fix your marketing message, cut through the noise, and stand out like you want to!
My 4-week Marketing Message Challenge will walk you through:
Week One
Module 1 – Why You Need A Compelling Marketing Message.
In this first module, you’ll learn the motivation behind a compelling marketing message. When you grasp these concepts, you’ll love creating your marketing messages.
Module 2 – Who is Your Ideal Customer?
Maybe you’ve done this exercise before, maybe you haven’t. It doesn’t matter, since it’s always essential to go over who your ideal client is and their pain points.
Week Two
Module 3 – What Makes You Different?
Who are you? How are you different from all the other people who do what you do? You’ll need to make this clear in your messaging.
Module 4 – Craft Your Core Message.
By this point, you’ll be ready to pull together all the components of the previous modules to craft your core marketing message.
Week Three
Module 5 – How to Communicate Your Marketing Messages
You have your marketing message now. What next? In this module, you’ll learn how to effectively communicate your message.
Module 6 – Develop New Marketing Messages
You won’t just create one marketing message in your business, so this module will show you how to develop new marketing messages in a way that always resonates with your audience.
Week Four
Live Q&A, Hot Seats & Critiques
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The course is broken down into 6 modules, delivered over a 4-weeks.
You will have access to all the handouts, actions guides, powerpoint presentations, and recordings.
All classes will be recorded and placed into a membership vault for you to review anytime.
Remember, your marketing message isn’t your mission statement, your “why”, or what’s written on your about page.
Your marketing message is the core message you want your target audience to hear, and then feel like you’re speaking directly to them.
If you strip away all the fluff, the filler, and the fuss from your practice, your marketing message is what you’re left with.
When you have a clear message, you’ll find that all your marketing becomes so much easier!
Imagine for a moment a world where your marketing is heard in the heads and felt in the hearts of your ideal patients.
That your social media is impactful, and everyone knows what you do and whom you serve...
...you’re imagining your practice when you have a marketing message that resonates and converts.
What happens if you don’t invest in this program?
Good question...Nothing happens.
You’ll still be stuck, you’ll still be lost, you’ll still be wondering why you’re not thriving in your practice.
When you join 4-Week Challenge Create Your Marketing Message One-Liner, you can change how the world hears you in as little as 4-weeks.
I look forward to working with you!
Save $300 - Use coupon code 300AMW