One of the tried-and-true ways to continually attract new patients, reactivate old ones and stimulate current ones, is through good old direct marketing mailings.

It’s a win-win. They receive something that makes their day, you spend little more than .70 cents, and few minutes of your time. Direct marketing mailings help you professionally share your message of health and acupuncture with your local community.

Below are a few sample letters to help kick your direct marketing mailing into gear and make it easier for you.

Send one of the 2 letters below out after your new patient’s first visit. It’s a warm way to welcome them into your practice.

Welcome Letter #1

Dear <patient name>,

Welcome to our clinic, and to the family and friends who have found success with the natural methods acupuncture care has to offer.

Most patients seek out acupuncture care for a variety of health concerns. My goal at this clinic is to help you, your family, and friends achieve and maintain optimal health with this safe, natural, drug-free, and holistic health care system.

The trust and confidence you have placed in selecting me as your acupuncturist is most appreciated.

It’s a great pleasure to welcome you to our practice, and a wonderful opportunity to work together with you to provide a life free of pain and full of vitality! I look forward to our next appointment together.

I want to thank you for investing in your most valuable possession—your health!

Yours in Health and Wellness,

<handwritten signature>

<printed name>

Include the following items with this letter:

• A schedule card reminding them of their next appointment
• Three business cards
• Acupuncture Question and Answer brochure
• Condition-specific brochure (if applicable)
• Acupuncture in a Nutshell

Welcome Letter #2

Dear <patient name>,

I want to take a moment to congratulate you for investing in your health – your most valuable possession.

I see many patients with a variety of health concerns, many of which respond favorably to acupuncture care. My goal at this clinic is to help you and your family, achieve and maintain optimal health with safe, natural and holistic acupuncture care.

The trust and confidence you have placed in the unique healing that acupuncture can provide, is most appreciated. Acupuncture works, and this ancient health care system can:

1. Help to prevent illness and disease
2. Activate the self-healing and self-regulating abilities of the body.
3. Adjust and balance the flow of vital life energy, called Qi.
4. Help you achieve optimal health, vitality, and well-being.

It is a great pleasure to welcome you to my practice, and a wonderful opportunity to work together with you to provide a life free of pain and full of vitality!

I look forward to our next appointment together.

Yours in Health and Wellness,

<handwritten signature>

<printed name>

Include the following items with this letter:

• A schedule card reminding them of their next appointment
• Three business cards
• Acupuncture Question and Answer brochure
• Condition-specific brochure (if applicable)
• Acupuncture in a Nutshell

Send referral letters out on a regular basis. This is a great way to get your name noticed around town. Go through the yellow pages, holistic directories, those business cards you collected, anything you have at your disposal. Make a list of medical doctors, massage and talk therapists, chiropractors, anyone whose practice will complement yours.

This letter is for your patients, asking them to help grow your practice. For other referral letters, visit our online store at www.acupuncturemediaworks.com. Click the “Tips and Free stuff” link and open the “Referral Letters to Grow Your Practice” file.

Referral Letter

Dear <Patient name>,

First of all, I want to thank you for being a patient of mine.

I have really enjoyed working with you over the past few <weeks, months, years>, and I just wanted to let you know how much I appreciate you choosing me as your acupuncturist.

I realized that I would love to have a practice full of <patient’s first name> if I could.  Since people tend to attract and socialize with like-minded folks, I figured that asking for your help may bring in more patients like you. To be quite honest, I’m figuring that you know others who may also benefit from acupuncture care.

So, short of cloning you, if you know anyone that I can help, let me know, or just send them my way. I will even provide them with a <complimentary, reduced rate, or discounted> initial exam, just because they’re a friend or family member of yours.

Thanks again for helping me help your friends and family, and having the trust and confidence in referring them to me. If there is any way I can be of service to you, don’t hesitate to let me know!

In Health & A Practice Filled With  <patient’s first name>.

<handwritten signature>

<printed name>

PS. I have included three discounted Health Passes. Please hand these out to your friends and family members who may also benefit from acupuncture care. Thanks again!

Include the following items with this letter:

• “Acupuncture & Modern Research” brochure
• Three “Acupuncture in a Nutshell” booklets
• Three business cards
• Three coupons or Health Passes

This entry was posted on Friday, April 16th, 2010 at 4:08 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.