It’s a whole new New Years celebration all over again. In a little less than a month, it will be the beginning of Chinese New Year – this year it’s the year of the Tiger.

According to the Chinese Zodiac, 2010 is the Year of the Tiger, which begins on February 14, 2010 and goes through February 2, 2011. The Tiger is the third sign in the Chinese Zodiac and is a natural born leader, symbolizes power, passion, daring and bravery.

Chinese New Year is right around the corner and yet another opportunity to make contact with your patients, especially those who you have not seen in a while.

Whether through email, letters, newsletters or postcards, it’s important to make contact with both active and inactive patients as often as you can, keeping your name and clinic fresh in their minds

Keeping in touch means that your patients, as well as their family and friends, when faced with a healing crisis or in the need of some general balancing, will look to you for relief.

Keeping in touch reminds your active and inactive patients to schedule an appointment and re-educates them on the benefits of wellness care versus only responding to symptoms and signs.

Here are a few suggestions:

• Mail a postcard wishing them a Gung Hay Fat Choy
• Have your office assistant give a courtesy call. Better yet, call them yourself
• Draft a letter and include a bookmark with your business card attached
• Share a few resolutions that you’ve developed for the Chinese New Year and ask them to share some of their own
• Send your patients a letter that talks about what the year of the Tiger has in store for their body, mind and spirit
• Send them a seasonal or monthly newsletter
• Throw a Patient Appreciation Chinese New Year party at your clinic

These are just a few suggestions to help you kick off the year of the Tiger.

I would love to hear how some of you with be embracing the year of the Tiger more powerfully, passionately, daringly and braver!

Are you going to do more talks, health fairs, referral generating events?

Are you planning on doing anything to celebrate you, your practice, your patients and the year of the Tiger?

Post a blurb on the blog to share with others.

Blessings and good fortune in the Tiger year!

Jeffrey

This entry was posted on Friday, January 15th, 2010 at 7:46 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.